These liability concerns are magnified by the fact that a company can be liable for the actions of its employees undertaken within the scope of their employment. Thus, if a business actively creates social media pages, or encourages employees to utilize their individual pages to market the company, this can blur the line between private and professional conduct, and a business faces potential liability for its employees’ posts.
Ultimately, as business moves toward social media, companies cannot afford to sit on the sidelines. Fear over liability should not overshadow the usefulness of this technology. If a business is cognizant of the risks, it can formulate policies and procedures that help minimize the liability from utilizing social media. For assistance in protecting your company against the risks of social media, please contact your Stark & Knoll attorney, or, Donald Scherer, at firstname.lastname@example.org, (330) 572-1317.